sanity.

Navigating the natural chaos of founder-led spaces by building new operating systems for big ideas.

I build systems that operationalize big visions in real time.

Big ideas deserve better than unbridled chaos.

Early-stage and growing teams are often moving fast, carrying a powerful vision. But the systems underneath haven’t caught up yet. I come alongside founders to design and install the first or next layer of their operating system, making the path clearer and the work more sustainable. Let’s turn founder energy into repeatable systems that teams can build from.

Here’s How:

  • 60-day plans that orient teams in the same direction with tangible goals and deliverables

  • Foundational systems for new teams just getting started

  • Structural upgrades for growing teams stretching old systems

  • Fractional operational leadership to bridge vision and day-to-day execution

The result: When we’re done, your team will know where they’re going, how to get there, and how to sustain the pace without burning out.

Where I step in.

You’re in the right place if …

  • You’re carrying a vision that mostly lives inside your head.

  • The tension between vision and execution is becoming harder to ignore.

  • Old systems aren’t built for the scale or complexity of what’s next.

  • You want your team to stay inspired by the vision, not worn down by the chaos.

Founders and their teams live in the threshold between what was and what’s to come. This space that can feel foggy and demanding. I build operating systems that turn that uncertainty into structure.

Meet Krysta

Krysta Masciale has spent nearly two decades in founder-led spaces — first as a founder herself for 7 years, and then as an executive and #2 inside multiple founder-led organizations in tech, social impact, and creative industries.

Her work centers on helping visionary leaders and their teams navigate the messy middle between big ideas and daily reality. With a reputation for translating vision into systems that actually work, Krysta brings both empathy and execution to organizations at critical points of growth.

“Insanity is doing more of what’s broken and expecting it to work. Sanity is choosing a new rhythm. One that creates space for imagination, collaboration, and embodies the values the world needs most. The future belongs to grounded, resilient leaders willing to build islands of sanity in the chaos.” Krysta Masciale